"From Flowers to Fine Art" by Teri Whittaker
Teri will discuss her daily image project, how it improved her photography and led her to photographing flowers. She will explain her different lighting strategies, lighting sources, background options, color choices for the subject matter/background/borders and post production work.
"No Excuses IPS: The Same Day Reveal" by Jessi Norvell
You've heard all the excuses, and you've made most of them yourself. "I can't do IPS because ..." ll in the blank! Jessi is going to debunk them all by explaining why an additional meeting time, a fancy sales room, and hours of retouching are not required. The Same Day Reveal can eliminate most of the fears that come along with In Person Sales. Learn exactly what to say and exactly what to sell to meet your needs for your average sales, without feeling like you have to pull out all the stops of a used car salesman. The proof is in the pudding and in the process. Students will leave with a step-by-step action plan that they can implement in their business. No more excuses!
"Digital Marketing for Photographers" by Ashley Siegert
Facebook ads, email campaigns, Google, Instagram, your website, it's enough to make your head spin.
There are so many moving pieces that it's hard to keep up, but what if there is an overall strategy that we have missed that would simplify, even streamline your business life?
The day I changed my mindset to look at my whole business as a marketing machine designed to take eyeballs off the internet, run them through my doors and churn them out as dollars, EVERYTHING CHANGED.
I started booking at rapid pace, and my sales average went way up. I am so excited to teach photographers this missing puzzle piece to unlock the internet as a client treasure trove.
"Print Competition" by Mark McCall
The new and improved print competition program is designed to take the scary out of print competition, giving you the tools you need to merit right away, and merit often.
Did you know the 12 Elements are not listed in the order Jurors use to put a score on your image? Mark arranges the 12 Elements in the ACTUAL order a human brain will subconsciously use to react to an image. We will concentrate on just 3 of the 12 Elements to send your scores into the stratosphere.
*Storytelling is #12 on the 12 Elements list, but learn why it leaps to #2 on Mark's list.
*The single item that will kill your score faster than anything else and how to stop doing it!*One type of image almost always merits. Find out what it is and how to create it. AND learn how to get others to pay for it.
*Two subjects are usually better than one, find out why.
*Learn how to squeeze an extra point or two by paying more close attention to an often overlooked area...the mat!!!
*Find out what type of paper to use with what type of image.
*Learn how a scrapbook of ideas will help you create stunning images and Mark's own personal scrapbook of inspiration that has helped him nail down 8 Photographer of the Year Awards from PPA.
*See Mark's ideas for the Master Artist category that includes taking things OUT of an image instead of putting things in.
"Special Event Photography with On-site Printing" by Robin and Jennifer Janson
This class is the perfect opportunity for all levels of photographers who are considering adding a new revenue stream to their business. Join us as we discuss how to start, build, and maintain a successful event photography regiment. You'll learn what marketing and sales techniques work. Learn basic lighting in addition to learning how to design borders, use green screen extractions within Core software, as well as printing on DNP dye-sub printers.
This class starts off in the right direction so you can hit the ground running for any kind of special event using photography and on-site printing.
"Professional Photographers of San Antonio, Inc." is a 501(c)6 non-profit organization. San Antonio, TX 78260